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Business plan structure

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The optimal structure of a good Business Plan

A good business plan should have a clear structure and contain the most important topics about your company. Here you can find an overview of the typical structure of a good business plan.

Typically, a business plan is structured with the following chapters. Usually the financial planning is inserted into the business plan, but it can also be developed separately.

 

Chapter Content Pages
Management Summary Summary of a few pages 1-2
1. Your company
  • Idea
  • Business model
  • Founders
3-4

2. Markets

  • Market segmentation
  • Target client group 
2-3
3. Competitors
  • Industry analysis
  • Competitors
2-3
4. Organisation and administration
  • Duties
  • Structure of the company (Organization chart)
  • Headquarter
  • Infrastructure
4-5
5. Marketing
  • Placement (USP)
  • Marketing plan
  • Comunication
  • Revenue estimates
3-4
6. Risk analysis
  • Opportunity and risks
  • Strenghts and weaknesses
  • Roadmap of the project 
2-3
7. Financial planning
  • Income statement
  • Capital requirements
  • Financing
  • Liquidity
  • Balance sheet
  • Ratios
5-6
Appendix
  • Curriculum vitae
  • Brochure
  • Various attachments (only relevant documentation)