Content of a business plan
STARTUPS.IT has developed the TAKE-OFF concept to help develop your business plan. By following this guideline you can be sure to cover all the important topics.
A good business plan should be structured in a clear way and contain all the most important topics. We provide an example of a typical structure of a business plan.
Short form of the business plan: business idea, business strategy, market services, team, financial requirements etc.
Development to date: founders, date of incorporation, development, success (for existing businesses only).
Current situation: legal and ownership structure, key figures.
Further information depending on financial environment: financing of formation, expansion, acquisition and turnaround financing, as well as successor regulation.
Overview of the market: market analysis, customer structure, purchase incentives.
Own market position: canvassed market segments, target customer groups, sale channels.
Market evaluation: market trends, estimated growth rate of target markets, barriers to entry.
Competitive businesses: name, location, target markets, market position, strengths and weaknesses of main competitors.
Competitive products: range of products, properties, additional services, strengths and weaknesses of competitive products.
Location: business domicile, advantages and disadvantages of chosen location.
Production: in-house or outsourced production, purchase of merchandise and material.
Administration: structure of administration, organisation of accounting, IT and office infrastructure.
Presentation of market segments: target markets and customer groups.
Market canvassing: sales, advertising/events/promotion, distribution.
Details on product-range, product, service and pricing strategy.
Sales targets: budgeted sales volume or revenues from services per market segment for the next five years, planned market shares in the respective market segments.
Internal risks: management, production, marketing and finances.
External risks: economical, ecological, legal and social areas.
Roadmap: set goals with an indicative timeline in terms of production and the market, the break-even point analysis.
Short-term and long-term financial planning: determination of financial requirements by means of budgeted balance sheet, budgeted income statement and budgeted cash flow statement.
Furthermore, liquidity needs to be planned.
Accompanying information: Curriculum Vitae of the entrepreneurial team, detailed calculations and analysis to the assumptions, information brochures of products or services, etc.